Jun 24, 2018

5 Ways to Convert Your Presentations into Stunning Visual Stories

 The text "BRANDHERO" is written in a bold, white, slightly arched font against a reddish-orange gradient background. The arch of the text curves upwards in the center, giving it a subtle smile-like appearance

Brandhero Team

A split image. The left side is a dark background with a timeline showing icons for "SCHOOL" in 2016 and a "ROCKING CHAIR" with money in 2075, accompanied by the question "What if this time is in our hands?" An orange arrow points from the middle of the timeline. Above it, a quote by Abraham Lincoln reads: "the best way to predict your future is to create it." The right side shows a colorful, artistic portrait of Abraham Lincoln, emphasizing the theme of personal agency and future creation.
A split image. The left side is a dark background with a timeline showing icons for "SCHOOL" in 2016 and a "ROCKING CHAIR" with money in 2075, accompanied by the question "What if this time is in our hands?" An orange arrow points from the middle of the timeline. Above it, a quote by Abraham Lincoln reads: "the best way to predict your future is to create it." The right side shows a colorful, artistic portrait of Abraham Lincoln, emphasizing the theme of personal agency and future creation.

Creating a visually appealing story while delivering a presentation can indeed be a tedious task at hand. After all, it is more than just keeping the audience engrossed throughout the presentation. An intriguing and engaging presentation got to be more than just presenting a series of facts and figures to persuade your target audience. Well, I am sure that you won’t like to give a presentation to a group of disinterested heads nodding and half listening to whatever you say. Isn’t it? Even worse could be people yawning or sleeping while you give out those statistical figures which are the most crucial parts of the presentation.

A humorous cartoon drawing of a unicorn with a surprised expression and a prominent horn, set against a green and blue background, with the text "silly sleepy head wake up" in white letters with a black outline, possibly from an animation or meme.

Here are a few presentation making techniques which can come to your rescue.

  1. Use Unique Storytelling Methods to create meaningful presentations


    Interweaving creative stories can be an effective way of grabbing the attention of your audience. All you need to do is unlock the doors of your mind and think innovatively to keep your audience spellbound throughout the session. Also, make sure that your stories are convincing and well drafted to keep your attentive. You can use your personal instances and experiences to add value to the information you deliver. Let your audience connect with each and every word you speak. Hence, creating compelling and relatable stories can make a great difference while delivering a presentation.


  2. Focus on using more visuals than texts in your slides

    Choosing the right layouts and designs can do wonders when it comes to creating an effective presentation. Graphic design websites such as Canva, Stencil, DesignBold etc. offer multitude of design templates at your disposal. With the help of these templates, you can personalize your slides according to your wish. So, make sure that you use the right tricks which can help you to make your sessions visually interesting. In addition to that, you can use different type of graphics and styles to present your data in a different way.


    An infographic promoting the power of infographics. On the left, a computer screen displays an example infographic with "LIKE" and "SHARE" buttons. On the right, a large thumbs-up icon points towards text that reads: "Infographics are Liked and shared 3x more than other content," emphasizing their engagement potential.


  3. Address your audience with confidence to keep them engaged

    Creating presentations is just half the job done. Other half is addressing your audience Presentations are more than mere words which need to be read from the slide. No one is actually interested in hearing those accurate figures and facts which you might have compiled in order to make your presentation look good. Using effective tools for creating simple infographics and data visualizations can come to your rescue. It will not only help you in making your data look presentable but also more systematic and organized. Also, your body language and the way you interact with them can play an instrumental role in helping you deliver your presentation efficiently.


    An infographic promoting the power of infographics. On the left, a computer screen displays an example infographic with "LIKE" and "SHARE" buttons. On the right, a large thumbs-up icon points towards text that reads: "Infographics are Liked and shared 3x more than other content," emphasizing their engagement potential.


  4. Keep your presentation crisp and concise

    Bridging up the chasm between potential customers and loyal customers is not as challenging as you might imagine it to be. Audience is prone to be more receptive to captivating images and creative stuff you plan to do. The only thing which you need to ensure is that you should be able to convey your ideas in the best possible way to be able to drive your audience to action. What would make the real difference is how you serve the information on the platter so that it can be appreciated by the audience. After all the end result is to pitch the sales and help you achieve your business goals.


    A close-up, slightly blurred shot of a person's face, focusing on their eyes behind clear-rimmed glasses, with a bright reflection in the lenses. Bold white, blue, and red text on the left reads: "WE INSPIRE LIVES, EMPOWER STUDENTS TO ACHIEVE," suggesting a mission statement related to education or personal development.


  5. Use appealing design slides and templates to make your presentation look presentable


    While creating presentations, people tend to ignore the importance of right font styles, designs and size which complements the content. They don’t understand the importance of using the right design scheme effects to drive their audience to action. With a lot of alternatives at your disposal, you can personalize your slides exactly the way you want. This includes choosing the right layouts, themes, styles and more. Apart from that, you can also add stock photos, background images, etc to keep the audience hooked throughout the presentation session.


A presentation slide with a vibrant orange background on the left and a collage of three images on the right. The orange section has the text "SET YOUR GOALS" in large dark blue font, and "A GUIDE BY LAUREN HILL" on a dark blue banner. The images include a person with a backpack looking out over a city street, a tall building against a night sky, and people relaxing on a wooden deck, conveying a theme of ambition, urban life, and leisure in relation to goal setting.A presentation slide titled "What is the first step?" in large orange font on a dark blue background. Below, it's divided into two sections: "PLAN AND COLLECT" and "EXAMINE AND JUSTIFY," with detailed text explaining Edwin A. Locke's goal-setting theory, highlighting the initial stages of effective goal planning.A presentation slide with an orange background. On the left, two charts display progress over time: a line graph showing increasing values from January to May, and a bar chart showing varying values over the same period. On the right, the large text "Keep Track of Progress" is followed by bullet points: "FIRST WEEK," "SECOND WEEK," "FIRST MONTH," "SIXTH MONTH," and "FIRST YEAR," emphasizing various checkpoints for monitoring goal achievement.A presentation slide split vertically. The left side features three photographic panels: hands writing in a notebook next to a laptop, modern skyscrapers viewed from below, and a serene lake surrounded by mountains. The right side has a dark blue background with text "COUNT YOUR CURRENT NUMBERS," a large "80%" in orange, and an unfinished quote about goal setting from Wikipedia, suggesting a focus on assessing current status and goal setting.

Hence, in a nutshell, all you need to know is that creating a presentation is a cake walk if you know the right techniques. Audience is not merely interested in the tons of information and statistics you might have collated while making your presentation. You need to take a step further to be able to deliver it effectively with the help of narrative stories which are persuasive enough to help you with your business goals. Sharing personal experiences and relatable stories can be an icing on the cake. Draft your narrative, rehearse well, compiling the content with appropriate audio visual effects is the key to delivering an effective presentation.

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© Brand Hero Creative. All Rights Reserved

Need a Hand? We’re Just a Click Away!

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© Brand Hero Creative. All Rights Reserved