"People ignore design that ignores people."
- Frank Chimero
User experience is often overlooked by most people & companies. Are you also one of those who think that UX design is overrated? Well, this flabbergasts me since users are, in fact, the same people using the product on their laptop or a mobile phone. And when they have a bad experience with the same, they are unapologetically retaliating.
There are plenty of businesses that do not want to invest their money into User Experience (UX), where it must be at the heart of every digital product. In order to make the biggest market impact, your product has to deliver the most practical, user-friendly performance. So, by delivering an engaging digital experience through a well-considered UX, the positive response of the user is the ‘value to the business’.
It is crucial to know how a customer feels about doing business with you and your company. Does your end user feel — Is this user experience rewarding enough to remain a customer? According to a survey, most users end up staying on an app for an hour or less. The user experience is done by carefully planning, analysing, investing time and making continuous improvements and is not something that occurs by accident. That being so, it is important to efficiently design a website for prominent user experience and not just to sell a product.
It is expected that, in the coming years user experience will be more important than the product itself. Moreover, the user experience will become the main identifier of the brand, and this is enough to talk about its business value. Here’s why you should start paying attention to your user experience right now and realise its business value as well.
UX Design helps users make the right decisions
You probably fail to deliver an effective product when — users download your app, open it, look at the interface with uncertainty and not understand what to do next and how your application helps them solve their problems! Accordingly, if they find the right thing, then this means that you brought them one step closer to the target action.
Effective UX increases conversion rate & revenue
Paying attention to the customer journey on every device, creating intuitive navigation and focusing on clear messaging and calls to action, you’ll dazzle consumers with a pleasant interaction and keep them coming back for more, thus increasing the conversion rate of the website!
Reduces development costs
One of the biggest costs for any organisation is its product development costs. Correcting a problem at the development stage is 10x more expensive than fixing the same problem during the user centered design phase. Thus, an effective UX can help fix the product before it falls apart.
Increases customer loyalty and retention
Even though many people tend to gravitate towards getting new users, an old saying that says ‘it’s cheaper to keep your existing customers happy, than getting new ones’ is surprisingly correct. Thus, keeping your users looks like a big deal.
Improved usability, or ease of use of your products
Usability is one piece of the whole customer experience spectrum but a very critical piece, if not fulfilled can damper the entire UX. And it’s fundamental to understand that no matter how much your design is good looking and respects all the aesthetic aspects a sophisticated design does, that won’t help you provide a great user experience.
Closing
As we see, the user experience is much more than design at this point. Do everything right once and users will stick throughout your application, without bothering you now and again. Having received good experience once, it can be difficult for users to let it slip. As nobody likes to walk away from a good thing. It is time for the marketers to get familiar with the world of UX. The more they mesh together the UX and marketing, the better overall experience your customer will have!
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Brandhero is a boutique solopreneur setup that lives by the principle of Design that Works and brings together storytelling, design, brand strategy and marketing to create unique brand and customer experiences.
