Elevated a community brand and website, resulting in 45% growth in sign-ups
Discover how thoughtful design shaped a stronger, more inclusive community experience—highlighting real shifts in engagement, identity, and digital growth for Product Folks and their members in India .
The Product Folks is a fast-growing, volunteer-led community that empowers product managers and enthusiasts through knowledge sharing, networking, and collaboration. With a strong digital-first presence, they serve professionals across industries such as technology, startups, SaaS, and education.
Your brand is a story unfolding across all customer touchpoint
- Jonah Sachs
Challenge
The Product Folks needed a brand and website that reflected their energy, inclusiveness, and fast-growing presence—without losing their professionalism. The challenge was to strike a balance between a dynamic, community-first vibe and a clear, trusted voice in the competitive world of product management communities. They also needed a visual identity that would not only differentiate them but also engage users from the moment they landed on the site.
Approach
We focused on building a visual identity that could represent both the collaborative spirit and the professional edge of The Product Folks. The design process included a refreshed logo, a vibrant color palette, and a user interface that was simple, clean, and easy to navigate. Our goal was to design an experience that felt welcoming and functional—especially for users seeking resources, community updates, and events. Every design decision aimed to highlight their mission of shared growth while improving user experience across digital platforms.
Key Findings
The redesigned branding and website for The Product Folks led to a 30% increase in user engagement, enhancing their appeal in the product management community.
Boosted
18%
community sign-ups
Good Design is Good Business
- Thomas Watson Jr
