Reimagined a legacy manufacturing brand into a modern digital-first identity
Understand how a legacy manufacturer embraced modern digital identity—highlighting meaningful growth in clarity, engagement, and industry perception through design innovation in India .
SuperPrecision is a leading manufacturer of advanced digital solutions for cutting and welding across a range of industries — from technical textiles and composites to packaging, apparel, and leather goods. With innovation at its core, the company is reshaping the future of industrial precision.
Design is not just what it looks like and feels like. Design is how it works
- Steve Jobs
Challenge
SuperPrecision wanted to move away from the outdated look often associated with industrial manufacturing. Their original brand felt too traditional and didn’t reflect the innovative tech behind their solutions. The challenge was to design a new identity that looked modern and forward-thinking, while still being trusted and clear to a technical audience. We had to ensure the design captured their cutting-edge value, without overwhelming or alienating long-standing B2B customers.
Approach
We began by researching the visual trends and communication styles of competitors in the manufacturing and industrial space. From there, we built a visual and digital strategy that focused on simplicity, clarity, and future-focused storytelling. The rebrand was rooted in a modern design system — with bold colors, clean typography, and a fresh layout that made SuperPrecision feel both premium and accessible. For the website, we created a clean, intuitive layout that broke down their complex offerings into bite-sized, understandable sections — helping users quickly understand the “what” and the “why” of each technology.
Key Findings
The rebrand and website redesign increased customer engagement by 25%, signaling a significant shift in market perception and digital presence.
Achieved
25%
stronger brand recal in post-rebrand customer surveys
Good design is a lot like clear thinking made visual
- Edward Tufte
