Turned financial learning into a fun, scrollable mobile experience for first-time earners
Explore how user-centric mobile design made financial concepts approachable—revealing real progress in engagement, accessibility, and learning habits for first-time earners across India .
Qeewee is a mobile-first education platform designed to simplify finance for everyday users. Built for learners across industries like tech, commerce, and entrepreneurship, the app breaks down complex money concepts into short, engaging lessons that fit modern attention spans and habits.
Design is intelligence made visible
- Alina Wheeler
Challenge
Qeewee set out to make financial education easy and enjoyable. The challenge was to design a user experience that could explain complex financial topics in a way that didn’t feel boring or intimidating. We needed to find the right balance between education and engagement — transforming difficult concepts into content that felt familiar, fun, and scrollable — especially for first-time learners and younger users.
Approach
We designed Qeewee to feel intuitive, casual, and mobile-friendly. Inspired by the way users interact with social media, we introduced a card-based content layout that lets users swipe through topics quickly. To keep learners motivated, we added features like a daily reading timer, a gamified point system, and short-form video explainers. For even more flexibility, audio versions of each module gave users the option to learn hands-free or on the go. These design choices were made to meet learners where they are — on their phones, multitasking, and short on time.
Key Findings
The addition of interactive features like bite-sized videos and reward points in Qeewee’s app increased user engagement by 25%, making financial learning more appealing to a wider audience.
Boosted
42%
referral shares via social and messaging apps
Simplicity is the ultimate sophistication
- Leonardo da Vinci
