Crafted a serene digital presence rooted in mindfulness and accessibility
Get a peek behind the scenes with Brandhero Studio! This case study showcases how our project made a real difference for the client, consumers, and everyone involved.
Yoga Vision is a wellness brand that offers classes, workshops, and tools focused on physical balance, mental clarity, and spiritual healing. Their programs in Kundalini Yoga and Numerology attract users seeking holistic self-care across both digital and in-person spaces.
Design adds value faster than it adds costs
- Joel Spolsky
Design adds value faster than it adds costs
- Joel Spolsky
Challenge
In a saturated wellness market, Yoga Vision needed a clear, memorable brand presence that reflected both their spiritual depth and modern accessibility. Their offerings were unique, but the brand lacked a unified identity that could communicate their values effectively online. Our challenge was to design a calming, trustworthy brand system and translate it into a website that would work beautifully across devices—helping them reach new users and strengthen their existing community.
Challenge
In a saturated wellness market, Yoga Vision needed a clear, memorable brand presence that reflected both their spiritual depth and modern accessibility. Their offerings were unique, but the brand lacked a unified identity that could communicate their values effectively online. Our challenge was to design a calming, trustworthy brand system and translate it into a website that would work beautifully across devices—helping them reach new users and strengthen their existing community.
Approach
We took a holistic design approach to match Yoga Vision’s own philosophy. We created a calm, balanced identity with natural color tones, clean typography, and a logo that conveyed mindfulness and movement. For the website, we focused on responsiveness and simplicity. The interface was structured for easy navigation, while visual storytelling helped visitors feel connected to the brand’s mission. The site was optimized for mobile and desktop use, giving users a consistent and engaging experience wherever they visited from.
Approach
We took a holistic design approach to match Yoga Vision’s own philosophy. We created a calm, balanced identity with natural color tones, clean typography, and a logo that conveyed mindfulness and movement. For the website, we focused on responsiveness and simplicity. The interface was structured for easy navigation, while visual storytelling helped visitors feel connected to the brand’s mission. The site was optimized for mobile and desktop use, giving users a consistent and engaging experience wherever they visited from.
Key Findings
The responsive website we designed increased Yoga Vision's web traffic by 20%, with improved user engagement across both desktop and mobile platforms.
Cohesive Brand Identity
The refreshed visuals helped Yoga Vision clearly express their values, making it easier for new users to understand their mission and for returning users to trust the platform.
Cohesive Brand Identity
The refreshed visuals helped Yoga Vision clearly express their values, making it easier for new users to understand their mission and for returning users to trust the platform.
Cohesive Brand Identity
The refreshed visuals helped Yoga Vision clearly express their values, making it easier for new users to understand their mission and for returning users to trust the platform.
User-Friendly Experience
A smooth, device-friendly website improved the user journey. People spent more time exploring classes, resources, and content without distractions or confusion.
User-Friendly Experience
A smooth, device-friendly website improved the user journey. People spent more time exploring classes, resources, and content without distractions or confusion.
User-Friendly Experience
A smooth, device-friendly website improved the user journey. People spent more time exploring classes, resources, and content without distractions or confusion.
Increased Online Presence
The improved digital presence helped Yoga Vision attract more visitors from a wider audience, expanding their reach and visibility in the wellness space.
Increased Online Presence
The improved digital presence helped Yoga Vision attract more visitors from a wider audience, expanding their reach and visibility in the wellness space.
Increased Online Presence
The improved digital presence helped Yoga Vision attract more visitors from a wider audience, expanding their reach and visibility in the wellness space.
Results
The new brand identity and website created a deeper connection between Yoga Vision and its audience. The experience felt peaceful yet modern, helping Yoga Vision stand apart from other wellness brands. The improved design increased traffic and user session time, showing that visitors were not only arriving but also staying and exploring. This rebrand positioned Yoga Vision as a credible and inspiring resource for holistic well-being.
Results
The new brand identity and website created a deeper connection between Yoga Vision and its audience. The experience felt peaceful yet modern, helping Yoga Vision stand apart from other wellness brands. The improved design increased traffic and user session time, showing that visitors were not only arriving but also staying and exploring. This rebrand positioned Yoga Vision as a credible and inspiring resource for holistic well-being.
Results
The new brand identity and website created a deeper connection between Yoga Vision and its audience. The experience felt peaceful yet modern, helping Yoga Vision stand apart from other wellness brands. The improved design increased traffic and user session time, showing that visitors were not only arriving but also staying and exploring. This rebrand positioned Yoga Vision as a credible and inspiring resource for holistic well-being.
Increased
55%
User retention rate
Increased
55%
User retention rate
Increased
55%
User retention rate
Improved
45%
Organic search traffic
Improved
45%
Organic search traffic
Improved
45%
Organic search traffic
Brand Identification Result
We created a visual identity rooted in simplicity and calm. The color palette combined deep blues with neutral tones to evoke clarity and peace. The logo and design elements echoed Yoga Vision’s emphasis on balance, energy, and mindfulness. These details worked together to present a polished, trustworthy brand that speaks to both beginners and experienced practitioners.
Brand Identification Result
We created a visual identity rooted in simplicity and calm. The color palette combined deep blues with neutral tones to evoke clarity and peace. The logo and design elements echoed Yoga Vision’s emphasis on balance, energy, and mindfulness. These details worked together to present a polished, trustworthy brand that speaks to both beginners and experienced practitioners.
Brand Identification Result
We created a visual identity rooted in simplicity and calm. The color palette combined deep blues with neutral tones to evoke clarity and peace. The logo and design elements echoed Yoga Vision’s emphasis on balance, energy, and mindfulness. These details worked together to present a polished, trustworthy brand that speaks to both beginners and experienced practitioners.
Website Design
Our goal was to make the website accessible, responsive, and intuitive. Whether viewed on mobile or desktop, the layout adjusted seamlessly. Content was easy to find, and calls to action were clear and consistent. This focus on usability helped improve session duration and user engagement across devices.
Website Design
Our goal was to make the website accessible, responsive, and intuitive. Whether viewed on mobile or desktop, the layout adjusted seamlessly. Content was easy to find, and calls to action were clear and consistent. This focus on usability helped improve session duration and user engagement across devices.
Website Design
Our goal was to make the website accessible, responsive, and intuitive. Whether viewed on mobile or desktop, the layout adjusted seamlessly. Content was easy to find, and calls to action were clear and consistent. This focus on usability helped improve session duration and user engagement across devices.
Conclusion
This project redefined Yoga Vision’s digital presence with a brand identity and website that reflected their purpose and values. The outcome was a stronger online presence, better engagement, and a brand system that could grow with them as they expand their reach in the wellness space.
Conclusion
This project redefined Yoga Vision’s digital presence with a brand identity and website that reflected their purpose and values. The outcome was a stronger online presence, better engagement, and a brand system that could grow with them as they expand their reach in the wellness space.
Conclusion
This project redefined Yoga Vision’s digital presence with a brand identity and website that reflected their purpose and values. The outcome was a stronger online presence, better engagement, and a brand system that could grow with them as they expand their reach in the wellness space.
Good design is obvious, Great Design is transparent
- Joe Sparano