Reimagined a legacy manufacturing brand into a modern digital-first identity
Get a peek behind the scenes with Brandhero Studio! This case study showcases how our project made a real difference for the client, consumers, and everyone involved.
SuperPrecision is a leading manufacturer of advanced digital solutions for cutting and welding across a range of industries — from technical textiles and composites to packaging, apparel, and leather goods. With innovation at its core, the company is reshaping the future of industrial precision.
Design is not just what it looks like and feels like. Design is how it works
- Steve Jobs
Design is not just what it looks like and feels like. Design is how it works
- Steve Jobs
Challenge
SuperPrecision wanted to move away from the outdated look often associated with industrial manufacturing. Their original brand felt too traditional and didn’t reflect the innovative tech behind their solutions. The challenge was to design a new identity that looked modern and forward-thinking, while still being trusted and clear to a technical audience. We had to ensure the design captured their cutting-edge value, without overwhelming or alienating long-standing B2B customers.
Challenge
SuperPrecision wanted to move away from the outdated look often associated with industrial manufacturing. Their original brand felt too traditional and didn’t reflect the innovative tech behind their solutions. The challenge was to design a new identity that looked modern and forward-thinking, while still being trusted and clear to a technical audience. We had to ensure the design captured their cutting-edge value, without overwhelming or alienating long-standing B2B customers.
Approach
We began by researching the visual trends and communication styles of competitors in the manufacturing and industrial space. From there, we built a visual and digital strategy that focused on simplicity, clarity, and future-focused storytelling. The rebrand was rooted in a modern design system — with bold colors, clean typography, and a fresh layout that made SuperPrecision feel both premium and accessible. For the website, we created a clean, intuitive layout that broke down their complex offerings into bite-sized, understandable sections — helping users quickly understand the “what” and the “why” of each technology.
Approach
We began by researching the visual trends and communication styles of competitors in the manufacturing and industrial space. From there, we built a visual and digital strategy that focused on simplicity, clarity, and future-focused storytelling. The rebrand was rooted in a modern design system — with bold colors, clean typography, and a fresh layout that made SuperPrecision feel both premium and accessible. For the website, we created a clean, intuitive layout that broke down their complex offerings into bite-sized, understandable sections — helping users quickly understand the “what” and the “why” of each technology.
Key Findings
The rebrand and website redesign increased customer engagement by 25%, signaling a significant shift in market perception and digital presence.
Innovative Branding
The modern brand identity successfully broke away from the typical "boring" visual identity of manufacturing, attracting a broader audience.
Innovative Branding
The modern brand identity successfully broke away from the typical "boring" visual identity of manufacturing, attracting a broader audience.
Innovative Branding
The modern brand identity successfully broke away from the typical "boring" visual identity of manufacturing, attracting a broader audience.
Enhanced Clarity
Simplified complex offerings with clear messaging and well-structured visuals. Visitors could understand SuperPrecision’s technology and its applications in just a few clicks — no manual required.
Enhanced Clarity
Simplified complex offerings with clear messaging and well-structured visuals. Visitors could understand SuperPrecision’s technology and its applications in just a few clicks — no manual required.
Enhanced Clarity
Simplified complex offerings with clear messaging and well-structured visuals. Visitors could understand SuperPrecision’s technology and its applications in just a few clicks — no manual required.
Increased Engagement
The new website structure encouraged exploration. With improved visuals and usability, more users stayed longer, clicked deeper, and reached out for more information.
Increased Engagement
The new website structure encouraged exploration. With improved visuals and usability, more users stayed longer, clicked deeper, and reached out for more information.
Increased Engagement
The new website structure encouraged exploration. With improved visuals and usability, more users stayed longer, clicked deeper, and reached out for more information.
Results
The rebrand positioned SuperPrecision as a future-facing company in the digital manufacturing space. With more engaging branding and a better website experience, the business saw a rise in online interactions and inbound leads. Clients — both existing and new — were able to grasp the impact of SuperPrecision’s work more easily, leading to better conversations and more qualified interest.
Results
The rebrand positioned SuperPrecision as a future-facing company in the digital manufacturing space. With more engaging branding and a better website experience, the business saw a rise in online interactions and inbound leads. Clients — both existing and new — were able to grasp the impact of SuperPrecision’s work more easily, leading to better conversations and more qualified interest.
Results
The rebrand positioned SuperPrecision as a future-facing company in the digital manufacturing space. With more engaging branding and a better website experience, the business saw a rise in online interactions and inbound leads. Clients — both existing and new — were able to grasp the impact of SuperPrecision’s work more easily, leading to better conversations and more qualified interest.
Boosted
34%
Demo Requests
Boosted
34%
Demo Requests
Boosted
34%
Demo Requests
Increased
50%
Time-on-site
Increased
50%
Time-on-site
Increased
50%
Time-on-site
Brand Identification Result
We built a bold and modern identity to reflect the company’s leadership in digital innovation. The visual system — featuring deep industrial blues (#012935) paired with vibrant orange-red accents (#D7524B) — struck a balance between confidence and energy. Typography and layout choices emphasized precision, reinforcing the company’s name and its promise.
Brand Identification Result
We built a bold and modern identity to reflect the company’s leadership in digital innovation. The visual system — featuring deep industrial blues (#012935) paired with vibrant orange-red accents (#D7524B) — struck a balance between confidence and energy. Typography and layout choices emphasized precision, reinforcing the company’s name and its promise.
Brand Identification Result
We built a bold and modern identity to reflect the company’s leadership in digital innovation. The visual system — featuring deep industrial blues (#012935) paired with vibrant orange-red accents (#D7524B) — struck a balance between confidence and energy. Typography and layout choices emphasized precision, reinforcing the company’s name and its promise.
Mockups & Use Cases
To bring the brand to life, we created use case mockups across core industries like packaging, textiles, and composites. These visualizations showcased how SuperPrecision’s tools apply in real-world settings, helping customers picture the impact of their technology across different materials and workflows.
Mockups & Use Cases
To bring the brand to life, we created use case mockups across core industries like packaging, textiles, and composites. These visualizations showcased how SuperPrecision’s tools apply in real-world settings, helping customers picture the impact of their technology across different materials and workflows.
Mockups & Use Cases
To bring the brand to life, we created use case mockups across core industries like packaging, textiles, and composites. These visualizations showcased how SuperPrecision’s tools apply in real-world settings, helping customers picture the impact of their technology across different materials and workflows.
Website Design
The redesigned website was built with simplicity and speed in mind. We used a clear structure and minimal visuals to keep visitors focused. Navigation was intuitive, and complex topics were presented in a clear, digestible format. The result was a faster, more informative user journey that worked equally well for engineers and decision-makers.
Website Design
The redesigned website was built with simplicity and speed in mind. We used a clear structure and minimal visuals to keep visitors focused. Navigation was intuitive, and complex topics were presented in a clear, digestible format. The result was a faster, more informative user journey that worked equally well for engineers and decision-makers.
Website Design
The redesigned website was built with simplicity and speed in mind. We used a clear structure and minimal visuals to keep visitors focused. Navigation was intuitive, and complex topics were presented in a clear, digestible format. The result was a faster, more informative user journey that worked equally well for engineers and decision-makers.
Conclusion
The new brand and website gave SuperPrecision the visibility and credibility they needed to lead in a changing industry. It helped reposition them not just as a tech supplier — but as a bold innovator in the future of manufacturing. The project transformed how they show up and how they’re perceived in a competitive space.
Conclusion
The new brand and website gave SuperPrecision the visibility and credibility they needed to lead in a changing industry. It helped reposition them not just as a tech supplier — but as a bold innovator in the future of manufacturing. The project transformed how they show up and how they’re perceived in a competitive space.
Conclusion
The new brand and website gave SuperPrecision the visibility and credibility they needed to lead in a changing industry. It helped reposition them not just as a tech supplier — but as a bold innovator in the future of manufacturing. The project transformed how they show up and how they’re perceived in a competitive space.
Good design is a lot like clear thinking made visual
- Edward Tufte