Turned financial learning into a fun, scrollable mobile experience for first-time earners
Get a peek behind the scenes with Brandhero Studio! This case study showcases how our project made a real difference for the client, consumers, and everyone involved.
Qeewee is a mobile-first education platform designed to simplify finance for everyday users. Built for learners across industries like tech, commerce, and entrepreneurship, the app breaks down complex money concepts into short, engaging lessons that fit modern attention spans and habits.
Design is intelligence made visible
- Alina Wheeler
Design is intelligence made visible
- Alina Wheeler
Challenge
Qeewee set out to make financial education easy and enjoyable. The challenge was to design a user experience that could explain complex financial topics in a way that didn’t feel boring or intimidating. We needed to find the right balance between education and engagement — transforming difficult concepts into content that felt familiar, fun, and scrollable — especially for first-time learners and younger users.
Challenge
Qeewee set out to make financial education easy and enjoyable. The challenge was to design a user experience that could explain complex financial topics in a way that didn’t feel boring or intimidating. We needed to find the right balance between education and engagement — transforming difficult concepts into content that felt familiar, fun, and scrollable — especially for first-time learners and younger users.
Approach
We designed Qeewee to feel intuitive, casual, and mobile-friendly. Inspired by the way users interact with social media, we introduced a card-based content layout that lets users swipe through topics quickly. To keep learners motivated, we added features like a daily reading timer, a gamified point system, and short-form video explainers. For even more flexibility, audio versions of each module gave users the option to learn hands-free or on the go. These design choices were made to meet learners where they are — on their phones, multitasking, and short on time.
Approach
We designed Qeewee to feel intuitive, casual, and mobile-friendly. Inspired by the way users interact with social media, we introduced a card-based content layout that lets users swipe through topics quickly. To keep learners motivated, we added features like a daily reading timer, a gamified point system, and short-form video explainers. For even more flexibility, audio versions of each module gave users the option to learn hands-free or on the go. These design choices were made to meet learners where they are — on their phones, multitasking, and short on time.
Key Findings
The addition of interactive features like bite-sized videos and reward points in Qeewee’s app increased user engagement by 25%, making financial learning more appealing to a wider audience.
User-Centric Design
The intuitive, card-like interface simplified financial concepts, making learning easy and accessible for all users.
User-Centric Design
The intuitive, card-like interface simplified financial concepts, making learning easy and accessible for all users.
User-Centric Design
The intuitive, card-like interface simplified financial concepts, making learning easy and accessible for all users.
Interactive Features
Gamified elements like reward points, timers, and short videos kept users engaged. These features made learning feel more dynamic, similar to platforms they already enjoy.
Interactive Features
Gamified elements like reward points, timers, and short videos kept users engaged. These features made learning feel more dynamic, similar to platforms they already enjoy.
Interactive Features
Gamified elements like reward points, timers, and short videos kept users engaged. These features made learning feel more dynamic, similar to platforms they already enjoy.
Versatile Learning
By offering both audio and visual formats, Qeewee gave users the freedom to learn in ways that fit their lifestyle — whether commuting, relaxing, or actively studying.
Versatile Learning
By offering both audio and visual formats, Qeewee gave users the freedom to learn in ways that fit their lifestyle — whether commuting, relaxing, or actively studying.
Versatile Learning
By offering both audio and visual formats, Qeewee gave users the freedom to learn in ways that fit their lifestyle — whether commuting, relaxing, or actively studying.
Results
The redesigned experience helped transform Qeewee into a fun and flexible learning tool. Users completed more content and came back more often, driven by interactive features that made finance feel fresh and rewarding. The experience felt less like reading a textbook and more like discovering useful insights, one swipe at a time. This positioned Qeewee as a standout app in the financial education space.
Results
The redesigned experience helped transform Qeewee into a fun and flexible learning tool. Users completed more content and came back more often, driven by interactive features that made finance feel fresh and rewarding. The experience felt less like reading a textbook and more like discovering useful insights, one swipe at a time. This positioned Qeewee as a standout app in the financial education space.
Results
The redesigned experience helped transform Qeewee into a fun and flexible learning tool. Users completed more content and came back more often, driven by interactive features that made finance feel fresh and rewarding. The experience felt less like reading a textbook and more like discovering useful insights, one swipe at a time. This positioned Qeewee as a standout app in the financial education space.
Achieved
75%
Daily active users
Achieved
75%
Daily active users
Achieved
75%
Daily active users
Boosted
180%
Session Duration
Boosted
180%
Session Duration
Boosted
180%
Session Duration
Brand Identification Result
We created a visual identity that matched Qeewee’s goal: making finance friendly and simple. Bright, clean visuals and an approachable design style helped users feel at ease. Every UI element — from icons to colors — was built to reinforce clarity, focus, and ease of use, supporting the brand’s core mission.
Brand Identification Result
We created a visual identity that matched Qeewee’s goal: making finance friendly and simple. Bright, clean visuals and an approachable design style helped users feel at ease. Every UI element — from icons to colors — was built to reinforce clarity, focus, and ease of use, supporting the brand’s core mission.
Brand Identification Result
We created a visual identity that matched Qeewee’s goal: making finance friendly and simple. Bright, clean visuals and an approachable design style helped users feel at ease. Every UI element — from icons to colors — was built to reinforce clarity, focus, and ease of use, supporting the brand’s core mission.
Mobile App
The app experience was designed to mimic the familiarity of modern apps while staying focused on education. Users could scroll through short lessons, track progress, and access content in whichever format they preferred. The inclusion of reward mechanics and audiovisual tools turned Qeewee into more than a reading app — it became a daily learning companion.
Mobile App
The app experience was designed to mimic the familiarity of modern apps while staying focused on education. Users could scroll through short lessons, track progress, and access content in whichever format they preferred. The inclusion of reward mechanics and audiovisual tools turned Qeewee into more than a reading app — it became a daily learning companion.
Mobile App
The app experience was designed to mimic the familiarity of modern apps while staying focused on education. Users could scroll through short lessons, track progress, and access content in whichever format they preferred. The inclusion of reward mechanics and audiovisual tools turned Qeewee into more than a reading app — it became a daily learning companion.
Conclusion
The Qeewee redesign proved that financial learning doesn't have to be complicated. By focusing on ease, interactivity, and versatility, we helped turn education into a habit. The app now serves as a fun, trusted tool that empowers users to take charge of their financial future — one bite-sized module at a time.
Conclusion
The Qeewee redesign proved that financial learning doesn't have to be complicated. By focusing on ease, interactivity, and versatility, we helped turn education into a habit. The app now serves as a fun, trusted tool that empowers users to take charge of their financial future — one bite-sized module at a time.
Conclusion
The Qeewee redesign proved that financial learning doesn't have to be complicated. By focusing on ease, interactivity, and versatility, we helped turn education into a habit. The app now serves as a fun, trusted tool that empowers users to take charge of their financial future — one bite-sized module at a time.
Simplicity is the ultimate sophistication
- Leonardo da Vinci