Brand Identity Kit for Nalapad Academy, a premium educational institution in the heart of Bangalore
About & Problem: Nalapad Group is a renowned conglomerate with business interests in various fields. The group has achieved and maintained its success and competitive position through early adoption of technology, innovative methodologies and lifecycle processes. The group has already built a successful base in all its existing ventures and now plans to channel its resources, to make its mark in newer realms.
They are coming up with a premium state-of-the-art educational institution catering to children of all groups, from nursery to higher grades. Nalapad group wanted to design a unique and children-centric brand kit for their upcoming school project in Bangalore, in line with the excellence their brand possesses in whichever field they have ventured into.
Process & Solution: Among variety of concepts, this was the one most loved by the stakeholders and hence was chosen as the go-to design. It widely uses circle-forms to indicate friendliness and fluidity which is of great importance for an educational institution adapting modern ways. It also depict their ability to be flexible and motivated to reach the excellent standards they offer and improve it with every passing year. The design also uses all primary colors (Red, Blue & Yellow) for a fun-loving, colorful identity relating to kids. These colors are widely known and are first taught to any child which they can relate to, instantly. The shades of these colors were chosen keeping in mind the brand value and theme Nalapad Academy should portray to the outside World.
They are coming up with a premium state-of-the-art educational institution catering to children of all groups, from nursery to higher grades. Nalapad group wanted to design a unique and children-centric brand kit for their upcoming school project in Bangalore, in line with the excellence their brand possesses in whichever field they have ventured into.
Process & Solution: Among variety of concepts, this was the one most loved by the stakeholders and hence was chosen as the go-to design. It widely uses circle-forms to indicate friendliness and fluidity which is of great importance for an educational institution adapting modern ways. It also depict their ability to be flexible and motivated to reach the excellent standards they offer and improve it with every passing year. The design also uses all primary colors (Red, Blue & Yellow) for a fun-loving, colorful identity relating to kids. These colors are widely known and are first taught to any child which they can relate to, instantly. The shades of these colors were chosen keeping in mind the brand value and theme Nalapad Academy should portray to the outside World.
