UX Questionnaire​

Document Context:
 
This is a UX questionnaire which the business stakeholders need to fill at the start of any project. The questions in this document aim to bring out the background and goals upon which the business is based on. Not only this, it also helps the design / development team understand and outline the solution approach going forward.
 
House Rules (important):
 

• Each stakeholder must individually answer this questionnaire (without discussing with each other).
• Be as specific as you can. Avoid vague and uncertain terms and measures while answering.
• Questions require good amount of thinking. Therefore, please sit in a calm / quiet environment with ample time at hand, preferably. Don’t try to fill it up in hurried state of mind.
• It is important to answer each and every question in the as much detail as you can.
• All are open ended questions so there are no right or wrong answers. Try to be as descriptive as you can, while answering.
• Some questions may appear repetitive / similar, but they differ in context. Try to provide a relevant view of such questions depending on which sections they are present in.

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Questions

Who are we designing for? 
1.     What are the user’s behaviours / habits in context of the product?
2.     What age group are we designing for? Why?
3.     What is the social class / movement of our potential users?
4.     What are their needs? Why?
5.     What are their goals? Why?
6.     What are their desires? Why?
7.     What are their pains, Why?
8.     What are some of the apps and websites they use the most?
9.     What does their typical weekday look like?
10.  What are their daily responsibilities?
(answer all the above in context with the product we intend to design).
11.  What assumptions do you think you are making about your users (with respect to above questions)?
12.  What do you know for sure about your users?
 
What problem are we solving? 
1.     How did the problem get brought up?
2.     Was there any study / research conducted to validate that this is a real problem? If yes, please provide relevant information / data.
3.     What happens if we solve the problem? According to you, how would the world (in context of this problem) improve for better?
4.     Did you approach solving the problem (by thinking, even in mind) before approaching us? How and what makes you believe that  is the correct approach?
5.     What are the main pain points which you identified with respect the problem at hand?
6.     What do you think are few issues with this problem which design / technology is unable solve?
7.     What is your company’s Vision and Mission?
8.     Where do you want the product to be in the next year, 5 years?
9.     How do people currently go about this problem (in context of the product)?
 
Why are we solving this problem? 

1. What competitors are solving the same kind of problem?
2. What can we learn from them that can solve our problem more efficiently?
3. What would we do differently which they did not?
4. What makes you believe that if we did above things, they would work in real world?
5. What are the projected business results when we solve the problem?
6. What success criteria are we using to solve the problem?
7. How will design affect how well we will be able to solve the problem? How will this be measured?

 
How are we going to solve the problem? 

1. What is your suggestion of process we should use to solve the problem?
2. According to your understanding, what part of the design process are we going to spend the most time on?
3. Do we have any user research to refer to (such as user study, behavioural analysis, other primary research etc.)? If yes, please provide the same. If not, are we basing this project on assumptions? If yes, please list out those assumptions.
4. Any preference on what tools we should use? (skip this, if you wish to).
5. From a business perspective, how will we find and reach our target audience?
6. Will they willing to pay for the product? Why?

 
What does success look like? 

1. What are our project goals? How does that translate into metrics?
2. What is the definition of ‘done’?
3. How will we measure success of the project qualitatively?
4. How will we measure success of the project quantitatively?
5. What’s the business / revenue model of your company?

 
What are the constraints? 

1. Which platforms are we designing for?
2. What will be required from design going up to a certain date? What’s you take on how will it evolve over time?
3. What timelines are we looking at?

 
How are we going to differentiate ourselves? 

1. What makes us unique? How much better are we than our competitors based on our idea?
2. What learnings we applied / issues resolved from other businesses’ failures?
3. What does going above and beyond mean (in this industry segment)? And how will we measure this?

 
Which stakeholders will we be working with? 

1. Who are the business stakeholders? What are their roles?
2. Which stakeholders decide on what gets delivered?
3. How do they define requirements? And why are they requirements at all?

 
 
Design Specifics (Important!) 

1. Can you share logo which we would be using?
2. Do you have any preferences on the choice of colours used in the design? Please provide details. You can also refer other brand examples to indicate the idea.
3. Do you have any preferences for typography selection?
4. Can you provide few website (and other) links of the kind of designs you prefer and would want your company’s overall / high level design to be the inspiration for that?
5. Please share some sample content if you can for us to overall analyse and structure the designs, depending on kind of content available.

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In case of any doubts, please feel free to reach out to Vin: vin@brandhero.in | +919611560780 ​

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