The brief

Vitor health was spearheaded by experienced founders who were crystal clear in their vision. They approached Brandhero to define a unique brand identity which would not only change the image of healthcare being related to suffering and misery but add to healthcare being viewed as positive in everyone's eyes. 

Their aim was to empower everyone involved with health and also impact them positively. 

What does Vitor do?

A Last Mile Health Solution, brings health to you – anywhere and anytime.

​Via a Digital Health Assistant, and top-of-the-line technology-enabled equipment, visits you at any location to conduct a quick health-screening and assist you in comprehension of your health status in a simple and actionable way.

10 Tests - Uses clinical grade FDA/CE certified devices
10 Minutes - Quick registration and digital data transfer
Instant Report - Easy to understand report with varying risk grades
On Premise - Fits into the regular work or lifestyle as a natural priority
Affordable - 1/10th the market price, breaking the current perceptions of healthcare being expensive

Source: Vitorhealth.com

Vitor's belief

​We need to recognize the growing risk of lifestyle diseases - We need to change human behavior to pre-empt and prevent these diseases - We need to complement the healthcare system to be able to support people efficiently and affordably.

❌ Directions they didn't want to go

So basically any of the well-known visuals that have painted the picture of healthcare as synonyms to suffering, gloominess and sadness.

Brand Directions

Keyword Clouds

Words suited to associate with the logomark

Words suited to associate with the font

Brand Story

Be a health-seeker, take health in your hands

The brand is inspired by n outstretched hand. It’s bright and warm – which comes to life in digital and print channels. It is all about putting health into the hands of the people. It’s also like access to healthcare at their fingertips, from the convenience of their own place, economically.

It showcases vitality and vigor of one’s own, but in its own colorful avatar - trying to give healthcare a positive meaning.

Brand voice to start conversation is casual yet straightforward, light hearted when it’s appropriate, with a touch of empathy for good measure.

​It all comes alive with the question: ‘Are you ready? (to take charge of your own health)’

The aim is to provoke a thought among people to start living the health-seeking way of life and develop a new positive outlook towards healthier and happier living.

Significance of Colors (of life)

The green finger is the longest. We all want most of our health be in ‘green / healthy’ state, don’t we? It signifies that we want the role of ‘red' to be the least in our lives when it comes to health.

Extended Visual Language

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