An approach to expands e-learning with customizable goals for financial literacy

Qeewee is a user-friendly mobile app that simplifies financial concepts into bite-sized, jargon-free modules.

Our Approach

Qeewee, a Canada-based financial literacy app, approached us with the aim of transforming how people learn about finance. They had a unique approach, breaking down complex financial concepts into manageable, card-like chunks. This method ensures the learning process is engaging and not overwhelming, similar to scrolling through Instagram reels.

What We Did

We brainstormed and implemented features to enhance the user experience. We added a timer for daily reading goals, a reward points system, and short, bite-sized videos for interesting concepts that users can scroll through during their leisure time. Additionally, we integrated audio versions of all the learning modules to provide a versatile learning experience.

Challenges

One of the main challenges was to design an app that kept financial learning engaging and digestible. We needed to ensure the content was both informative and easy to understand, while also making the learning process enjoyable and interactive.

Outcome

Our design successfully transformed Qeewee’s app into a fun and engaging financial literacy tool. The innovative features we added made learning about finance easy and enjoyable, positioning Qeewee as a standout in the financial education space.