Crafting a Distinctive Digital Presence for The Product Folks

Project Title

The Product Folks

Project Title

The Product Folks

Timeline

8 Weeks

Timeline

8 Weeks

Visit

theproductfolks.com

Visit

theproductfolks.com

The Product Folks is a volunteer-driven community of Product Managers and enthusiasts who are passionate about making an impact and help everyone grow together.    Our Approach: The Product Folks sought to distinguish themselves in the competitive landscape of product management communities. They required a comprehensive branding strategy and a UI/UX website design that would captivate and engage their audience.

What We Did

We developed a cohesive brand identity, including logos, color schemes, and visual elements that reflect The Product Folks' vibrant and collaborative community. Additionally, we designed a unique and user-friendly website, ensuring it stands out among competitors.

Challenges

Creating a design that balanced professionalism with the dynamic, community-driven nature of The Product Folks was key. We needed to make sure the website was not only visually appealing but also intuitive and engaging.

Outcome

The revamped branding and website design significantly enhanced The Product Folks' market presence, effectively attracting and retaining users. The new digital presence positions them as a leading community in product management.

"The Product Folks" website displayed on a desktop browser, showcasing its full responsive design. The headline "Full responsive Website - A unique way to represent web 3 tools" is at the top. The website itself has a white background with a dark navigation bar. The main content features the headline "Join the World's Most Passionate Product Community," a description, and six colorful icons representing different community aspects like "Masterclass," "Teardowns," and "Jobs." A "Read More" button is at the bottom. The background is a purple gradient

"The Product Folks" website, viewed in a desktop browser, showcasing a "Women In Product" section. This section features a red-orange background with rounded corners. An icon resembling an upward-trending bar graph is at the top left. The text describes "Women In Product" as an exclusive niche community for empowering women, listing benefits like "1:1 mentorship sessions," "Interactive master-classes," and "WIP Job Board." An image of two women collaborating on a laptop is on the right, and a "Know More" button is at the bottom. The overall background is a dark gradient

An outdoor billboard on the side of a building at night displays an advertisement for "The Product Folks" and "Amplitude." The billboard features the title "Product Superstories - Most asked questions, answered by experts," above an illustration of three stylized figures. Below this, logos for Booking.com, Microsoft, Amazon, Razorpay, and SHEROES are visible, indicating "Lessons from Product Leaders at" those companies. The building's windows and the dark sky are visible around the illuminated billboard.

A collection of six square "Product icons" with rounded corners, each featuring a black silhouette icon against a vibrant colored background. From top left to bottom right, the icons are: a calendar (green), a graduation cap (blue), a group of people (teal), an open book (purple), a coffee cup (orange), and a briefcase (pink). The overall background is a purple gradient.

A 2D illustration featuring three characters against a purple gradient background, with a white foreground suggesting a floor or platform. On the left, a man with a beard and hat, wearing an orange shirt and brown pants, gestures with his hands. In the center, a woman with a bun, wearing a pink sweater and black pants, points her finger. On the right, a man with a beard, wearing a blue polka-dotted sweater and black pants, stands observing. The overall title is "2D Character Illustrations."

Crafting a Distinctive Digital Presence for The Product Folks

What We Did

Challenges

Outcome

We serve around the Globe

We serve around the Globe

We serve around the Globe