E-COMMERCE
A new e-commerce brand, built to sell from day one.
Catalytic had no visual identity and no store. Most online shoppers who add something to their cart never buy — around 70%, according to Baymard Institute. Brandhero built Catalytic's complete visual branding and designed and developed its e-commerce site around one goal: make the brand easy to recognise and easy to buy from, from the first visit.
Industry
OVERVIEW
Catalytic needed to launch online with no existing branding system or website to build on. The task was bigger than building a store: it needed a visual identity customers would recognise and remember, and a shopping experience that turned that recognition into orders.
Brandhero created Catalytic's complete visual branding (building on its existing logo) and designed and developed the e-commerce website. Everything runs on one scalable UI system, so brand consistency, usability and product discovery work together across the whole journey.
The mission was simple:
Build an e-commerce brand that looks distinctive, feels cohesive, and makes buying effortless.
Visual Branding
E-commerce UX/UI
Website Experience
MISSION BRIEF
A new e-commerce brand has two jobs on day one: be memorable enough to come back to, and simple enough to buy from right now. Most stores fail the second - Baymard Institute puts average online cart abandonment at around 70%, much of it caused by confusing navigation, unclear product information and friction at checkout. Catalytic was starting from zero, which meant the chance to design both jobs in from the beginning instead of fixing them later.
The goal was to build a website that felt:
Distinctive
Modern
Cohesive
Intuitive
Conversion focused
THE CHALLENGES
01
Building from zero
No visual system, no website, no digital presence — every piece had to be created, not refreshed.
02
Brand versus commerce
The site had to express Catalytic's personality without the brand getting in the way of finding and buying products.
03
Built to grow
The visual language had to work beyond launch - for new products, pages, campaigns and channels.
THE SOLUTION
01
Complete visual branding
A cohesive design language - colour, type, imagery and components - that makes Catalytic recognisable across every touchpoint
02
Shopping-first website
Designed and developed around product discovery and a clear path to purchase, so the brand supports the sale instead of competing with it.
03
Scalable UI system
One flexible system for brand and commerce, so new products and pages launch consistently without redesign.
KEY MOMENTS
We designed:
Complete visual branding
E-commerce website, designed.
Product discovery experience
E-commerce UI system
Responsive shopping experience
How can a science-backed nutrition brand build the same level of trust online that it has earned through its expertise?
DESIGNING FOR CLARITY
Clear product hierarchy
Intuitive navigation
Consistent visual language
Simplified shopping journeys
MISSION COMPLETE
A new brand with a digital foundation built to grow
Catalytic shows how branding and e-commerce UX work best when they're designed together from day one. Starting from a blank page, Brandhero gave Catalytic a recognisable visual identity and a store built around the one thing that matters most online: making it easy to buy - in a market where around 70% of carts are abandoned.
Because the strongest e-commerce brands don't just open a storefront. They create an experience people remember, trust and come back to.
