HEALTHCARE
A physical therapy clinic trusted in person. Now just as trusted online.
For a physical therapy practice, the website is where trust is won or lost before anyone books a first visit. 75% of people judge a company's credibility by its website design, according to Stanford research. Kennedy Brothers Physical Therapy had earned its patients' trust in person, but its website didn't show it. Brandhero redesigned the site to present every service clearly and put that reputation front and centre.
Industry
OVERVIEW
Kennedy Brothers Physical Therapy has been built around a simple philosophy: put the patient first. Founded from a vision that began in 1982 and realised through the formation of Kennedy Brothers Physical Therapy in 1991, the practice has grown into four clinics serving athletes and non-athletes across Metro Boston.
Its expertise spans orthopedic and sports physical therapy, injury rehabilitation, individualized treatment and patient education. Brandhero translated that depth of experience into a digital experience that makes the practice easier to understand, explore and engage with - without losing the human side of care.
The mission was simple:
Make decades of clinical expertise feel as accessible online as it is in the clinic.
Website Design
Brand Experience
UX/UI
MISSION BRIEF
Choosing a physical therapist is a personal decision. Patients want to know whether a practice understands their injury, whether the treatment will be tailored to them, who will be treating them, where they can go and what they can expect.
Kennedy Brothers already had the expertise to answer those questions. Its therapists specialise across orthopedic and sports injuries, from the spine and shoulder to the knee and foot/ankle, while continuing their education and staying current with research and treatment techniques. The opportunity was to make that expertise easier to discover and turn a large amount of clinical information into a clear, reassuring digital journey.
The goal was to build a website that felt:
Professional
Trustworthy
Modern
Welcoming
Easy to navigate
THE CHALLENGES
01
Communicating expertise without overwhelming patients
Kennedy Brothers has extensive clinical knowledge, certifications, treatment approaches and injury specializations. The challenge was to organise that information so patients could understand it without feeling like they were navigating a medical reference library.
02
Making a multi-location practice feel connected
With four clinics across Metro Boston, location is an important part of the patient journey. Users needed a simple way to discover the clinic closest to them and understand what each location offers.
03
Putting the patient at the centre of the experience
Physical therapy is highly individual. The website needed to communicate personalized programs, education, treatment options and recovery goals rather than presenting care as a one-size-fits-all service.
THE SOLUTION
01
A patient-first information architecture
We structured the experience around the questions patients naturally have: what Kennedy Brothers treats, how treatment works, who the specialists are, where the clinics are and how to get started.
02
Expertise made visible
Clinical specialties, evidence-based treatment, professional certifications, education and therapist profiles were brought forward to reinforce Kennedy Brothers' depth of expertise.
03
Education as part of the experience
Injury-focused content gives patients a clearer understanding of conditions and recovery, while the site's treatment and education sections reinforce Kennedy Brothers' belief that recovery is a partnership.
KEY MOMENTS
We designed:
Patient-first website experience
Clear service and treatment architecture
Individual clinic experiences
Therapist and specialist profiles
Patient education sections
How can decades of clinical expertise and personal care feel just as trustworthy online as they do in person?
MAKING EXPERTISE ACCESSIBLE
Structured information architecture
Clear content hierarchy
Simple navigation
MISSION COMPLETE
Making expertise feel personal
Kennedy Brothers had spent decades building expertise around one principle: put the patient first. The redesigned digital experience brings that same philosophy online. From evidence-based treatment and specialist knowledge to individual clinic information, injury education and patient stories, every part of the experience is designed to help people feel informed, confident and ready to take the next step in their recovery.
Because the best healthcare websites don't just explain what a practice does. They help patients feel confident about who they're trusting with their recovery.
