SAAS & AI
An AI shopping assistant designed to turn browsers into buyers.
Shoppers who get real answers buy more — industry data shows AI-assisted shoppers convert at roughly 4× the rate of those browsing alone. Neurobloom set out to give every Shopify store that advantage. Brandhero designed the full product: a voice-enabled assistant that remembers each shopper, a merchant dashboard to control it, and investor-ready prototypes that made the vision easy to fund.
Industry
OVERVIEW
Neurobloom is an AI shopping assistant for Shopify merchants. It talks and listens through voice-enabled chat, remembers each shopper across sessions, and reaches out proactively based on browsing behaviour - answering product questions, recommending the right items, and guiding people to checkout the way a good in-store salesperson would.
Brandhero designed the complete product: the shopper-facing assistant, the merchant dashboard, and the AI configuration system that lets each brand shape how the assistant behaves. We also built investor-ready prototypes that showed the product's vision and maturity clearly enough to support fundraising conversations.
The mission was simple:
Build an AI assistant shoppers trust enough to buy from - and merchants trust enough to put their brand behind.
AI Product UX/UI
Shopify App Design
Merchant Dashboard
MISSION BRIEF
Online shoppers leave when they can't get answers. Missing product information is the single biggest reason shoppers disengage - responsible for 37% of drop-offs in Rep AI's 2025 shopper research. Most e-commerce chatbots couldn't fix that: they ran on scripts, ignored what the shopper was actually looking at, and gave generic replies that felt like a support form. Meanwhile, the market was moving fast - during the 2025 holiday season, brands running their own AI agents grew 59% faster than those that didn't, according to Salesforce. Neurobloom's capability was real. The design had to make it feel real - to shoppers, to merchants, and to investors deciding whether to back it.
The goal was to build a product that felt:
Intelligent
Context-aware
Conversational
Brand-native
Trustworthy
THE CHALLENGES
01
Generic chatbots lose the sale
Scripted chatbots don't know what a shopper is looking at or why. Generic answers at the moment of doubt are exactly when a purchase is lost - and missing product information is the top reason shoppers leave.
02
Advanced AI that's hard to explain
Voice, memory, and behaviour-based engagement are powerful, but hard to grasp from a feature list. Shoppers, merchants, and investors each needed to understand the value in seconds, in their own terms.
03
One product, thousands of different brands
The assistant had to feel native inside every Shopify store — a skincare brand and a hardware store need very different voices - while still running on one scalable system.
THE SOLUTION
01
n assistant that knows the shopping context
The assistant responds to what the shopper is doing: the product they're viewing, the category they're in, what they asked last visit, and signals of purchase intent. Answers arrive at the moment of doubt, not after the shopper has left.
02
AI that feels human, not technical
Complex AI workflows became simple conversational journeys, expert personas, and voice interactions. Shoppers talk to it like a salesperson; merchants see value without needing to understand the model underneath.
03
Merchant control without complexity
A merchant dashboard and AI configuration system let each brand set the assistant's tone, persona, and behaviour — so it sounds like their store, not a generic bot — on one scalable design system.
KEY MOMENTS
Every screen was tested against one question: does this help a shopper decide with confidence, and does it give the merchant control over how that happens?
We designed:
Voice-enabled AI shopping assistant
Session memory and personalised recommendation experience
Proactive, behaviour-based engagement moments
Merchant dashboard
AI configuration system (tone, persona, behaviour)
Investor-ready product prototypes
How can an AI-powered commerce platform build the same level of trust online that it delivers through intelligent, personalized shopping experiences?
DESIGNING FOR CONFIDENT PURCHASES
Answers delivered at the moment of doubt
Recommendations based on real browsing context
Conversations that remember returning shoppers
A clear path from question to checkout
MISSION COMPLETE
Turning advanced AI into more confident buying
Neurobloom shows how design turns AI capability into commercial value. By grounding every answer in the shopper's context, giving merchants real control over the assistant's voice, and presenting the product clearly enough for investors to back it, Brandhero helped take Neurobloom from vision to a live Shopify app - built for a market where AI-assisted shoppers convert at up to 4× the rate of unassisted ones, and brands with their own AI agents are growing 59% faster.
Because the best AI shopping assistants don't just answer questions. They help customers buy with confidence.
